Consumer Behavior

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  Acquisition

  Two Ways Marketers Can Approach Varying Consumer Behaviors During Pandemic Recovery

  How marketers can meet consumer expectations and win business during the pandemic by building seamless digital experiences and positioning services for multiple customer segments.

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  Acquisition

  U.S. Consumer Sentiment and Behavior Shifts During Coronavirus

  Despite being somewhat optimistic, 46 percent of U.S. consumers plan to reduce their spending over the next two weeks.

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  Acquisition

  Decline in Advertising Spend, Changes in Consumer Purchase Behavior Amidst COVID-19 Pandemic

  Marketers are managing their expenses in this new coronavirus-impacted economy. Ad spend is down, and consumers are shifting purchase behaviors.

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  Acquisition

  Marketers Missing Cues, Unable to Unlock Data: Study

  A new study has found that many marketers still struggle when it comes to listening
  for the signals that matter about customer behavior in the omni-channel landscape.