Search Results for: data

The CPRA institutes new privacy rights and further defines what constitutes “sensitive personal information,” a phrase referenced in the CCPA.

New behaviors shoppers will exhibit during the holidays, according to the report, and insights from McKinsey executives on how retail marketers can set up for a successful season.

Pandora has turned to ActionIQ’s next generation customer data platform to create audience segments on demand.

COVID-19 put a temporary halt to most brick-and-mortar retail and transformed it permanently going forward. But the increase in digital shopping presents an opportunity to reach and convert new audiences.

With the approach of holiday shopping season, Daniel Elad, Chief Strategy Officer of TheViewPoint, offers a look at key CTV viewer groups – their psychological peculiarities, content preferences, interests, and purchase habits –  to help brands define the right approach to their target audience. Connected TV is one of the cornerstones of the digital television […]

Creating a diverse and inclusive organization can be achieved by focusing on recruitment, retention and education.

The aspects of marketing that CMOs from Cigna, First Entertainment Credit Union and Papa Murphy’s believe marketers should be focusing on today.

SAP has entered the ring with its own CDP offering that will be available globally next month.

We spoke with Kristen Lauria, EVP and Global Chief Marketing Officer at Cigna, about the challenges of launching Cigna’s new health services brand, Evernorth, during the pandemic.

Oracle added machine learning capabilities to its CX Unity product and Microsoft announced a new engagement insights feature for its CDP.