These 2016 marketing campaigns were experimental, partnered with causes, deployed live video and were all framed by clear consumer insights and smart data.

If we look at the most recent research in psychology, the paradox of choice isn’t an absolute. Research has actually shown that the context of an assortment plays a larger role than the total number of options

With every marketer having a hand in social media marketing, there’s no better time to take a harder look at how to set specific, actionable goals—and the best ways to measure the impact of those goals.

Are you thinking of rebuilding a website for your organization? Buckle up for the ride of your life.

Already accessible to advertisers, expanded text ads will become Google’s only form of text ad by early 2017.

"Credentialed” health and wellness influencers are effective in seeding brands along the health & wellness shopper journey.

If you're planning to increase digital ad spending in 2017, you'll be under pressure to prove its effectiveness and impact. Here's 3 tips to help.

Delivering a simple, smooth and safe application process for consumers can be challenging. It's important to able to do so without incurring additional risk or compromising security.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 20, 2016 5 Key Marketing Trends for 2017 Although each publisher is different, there are some distinct marketing trends for 2017 that apply to almost everyone in the industry. More…   SPONSORED BY: Powering Past Friction to…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 16, 2016 Customer Data and Journey Still Trouble for CMOs: CMO Council Research This report delves into the challenges the digital age has brought to senior marketers including, centralizing consumer data, technology, results and budgets. More……