Search Results for: data
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Data Driven ROI
In the Age of AI, CMOs Still Need to Take Risks
AI is changing the rules , but CMOs should still have the courage
to take risks (like Cheetos jewelry) in a data-driven world. -
Profiles & Campaigns
IEX CMO Kate Gunning on Why Brands Should Show AND Tell
“Actions speak louder than words,” says IEX CMO Kate Gunning. “The opportunity is to
demonstrate our brand story, rather than just telling the purpose.”Tagged in: -
Acquisition
5 Tips to Foster Brand Loyalty in the Age of Empowered Consumers
Competition has never been fiercer as consumers are now just as likely to
choose a new product or category as they are a direct competitor.Tagged in: -
Digital
Amazon Prime Day: 3 Takeaways Every Retailer Should Know
Prime Day—Amazon’s midsummer, 48-hour version of Cyber Monday—was projected
to bring in $5.8 billion. Here’s 3 ways it is changing the ecommerce game. -
Digital
Amazon Assistant and the Value of Ecommerce Data
A Prime Day promotion offered a $10 credit for installing Amazon Assistant.
What does the trend of consumers selling access to data mean for marketers? -
Data & Analytics
Identifying Affinities in Second-Party Data
Marketing in a GDPR-compliant world quickly becomes a
choice between performance or scale. Or does it?Tagged in: -
Direct Marketing | Print
Stop Oversimplifying B2B marketing: It’s Fundamentally Different From B2C
B2B marketing is inherently different from B2C, and brands that fail to reflect
this will not succeed. Here’s the nuances you need to keep in mind.Tagged in: -
MarTech
Digital Experience: What Martech Path Is Right For You
What makes more sense, to invest in a digital experience martech
solution from a vendor, or assemble one on your own?Tagged in: -
Data & Analytics
CCPA is Coming: Are You Ready?
The California Consumer Privacy Act (CCPA) is only six months away and only 14% of companies say they are prepared. Here’s how to get your company ready.
Tagged in: -
Acquisition
Vast Majority of Brands See Partnerships as Central to Growth: Report
High maturity marketing partnerships contribute 28 percent of overall company
revenues, while low maturity programs contribute only 18 percent.