Search Results for: data

AI is changing the rules , but CMOs should still have the courage
to take risks (like Cheetos jewelry) in a data-driven world.

“Actions speak louder than words,” says IEX CMO Kate Gunning. “The opportunity is to
demonstrate our brand story, rather than just telling the purpose.”

Competition has never been fiercer as consumers are now just as likely to
choose a new product or category as they are a direct competitor.

Prime Day—Amazon’s midsummer, 48-hour version of Cyber Monday—was projected
to bring in $5.8 billion. Here’s 3 ways it is changing the ecommerce game.

A Prime Day promotion offered a $10 credit for installing Amazon Assistant.
What does the trend of consumers selling access to data mean for marketers?

Marketing in a GDPR-compliant world quickly becomes a
choice between performance or scale. Or does it?

B2B marketing is inherently different from B2C, and brands that fail to reflect
this will not succeed. Here’s the nuances you need to keep in mind.

What makes more sense, to invest in a digital experience martech
solution from a vendor, or assemble one on your own?

The California Consumer Privacy Act (CCPA) is only six months away and only 14% of companies say they are prepared. Here’s how to get your company ready.

High maturity marketing partnerships contribute 28 percent of overall company
revenues, while low maturity programs contribute only 18 percent.