Search Results for: data
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Acquisition
Hootsuite Report: Five Social Media Trends for 2020
Five global social media trends to watch in 2020.
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Data & Analytics
CMO Roundtable: Visa, Personal Capital, AKT and Zoom Talk 2020 Marketing Trends
Four CMOs discuss trends in 2020 and what’s in store for marketing organizations of the future.
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Data Driven ROI
Solutions for Marketers Using a Zero-Based Budgeting Approach
Nielsen looks at the challenges and opportunities of zero-based budgeting.
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Cynsiders
Hulu and a Better Ad Model
By Cathy Applefeld Olson Those looking to innovate in the connected advertising space (and who isn’t?) would be wise to tune into what’s happening at Hulu, which in recent months has rolled out new pause ad and binge ad formats. Cynopsis caught up with Jeremy Helfand, VP/head of ad platforms, for a deep dive on […]
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Acquisition
Wayfair, Pandora, Diageo Executives Weigh In on 2020 Marketing Opportunities
Brand marketers discuss the challenges and opportunities top of mind in 2020.
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Acquisition
How to Effectively Use Marketing Content in the Mid-Funnel
Tips for creating mid-funnel marketing content that drives conversions.
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Acquisition
Tips for Ensuring Customer Loyalty in 2020
With more consumers now aware of data privacy issues than ever before, organizations must adhere to the following.
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Digital
Four Ways B2B Marketers Can Deliver a Positive User Experience
The following tips can help B2B marketers deliver an experience that upholds and supports your brand’s promise to customers.
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Acquisition
What Marketers Need to Know About Information Technology Decision-Makers
Based on LinkedIn’s insights, here’s what you need to know if you’re looking to get the attention of IT decision-makers.
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Data & Analytics
Formulating Your 2020 Data-Driven Marketing Strategy
A sound data management strategy is critical as the landscape becomes more complex.
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