How should you think about customer data management? It really should be seen as a collection of answers to a lot of questions about your customers.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 7, 2017 Customer Data Management: What Really Matters How should you think about customer data management? It really should be seen as a collection of answers to a lot of questions about your customers. More… SPONSORED…

Here's three tips to build a great experience, create authenticity, and improve consideration at every point along the journey with B2B buyers.

Knowing exactly what your website users want from your site is the starting point for any successful redesign. Here four ideas to keep in mind when revamping their site.

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, physicians.

Real advancements are taking hold for mobile marketers, including tactics to measure the effectiveness of mobile and teams to create and publish mobile apps.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 3, 2017 Snap a Guinness Mustache to Benefit Charity The Guinness mustache, achieved with the first sip of the stout, is the focus of a social media campaign just in time for St. Patrick's Day. More……

In case you missed them, here’s the 10 most popular B2B articles on ChiefMarketer.com for February.

Any tech start-up interested in creating the next Angry Birds or other freemium games, here are some important legal issues to consider before you get started.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 2, 2017 ABM Helps Engage B2B Buyers Early results of a survey on ABM trends by Scratch and demandDrive show that a little over a third of B2B companies have an ABM program in place, and 17%…