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  Thursday May 18, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Google’s latest Search Lab product could spell disaster for a myriad of gaming organizations and industries that rely on search engine optimization and Google’s current layout to drive traffic, generate programmatic revenue and ensure discoverability for […]

Takeaways from a talk with Walmart CMO William White at MMA Global’s POSSIBLE conference in April.

We talked through C4 Smart Energy’s rebrand with Zajic, who joined the company in late 2022, as well as his overall growth strategy for Nutrabolt’s brands.

Our conversation with TurboTax about its March Madness campaign, reaching Gen Z audiences, new market opportunities, and more.

We caught up with White Claw at SXSW to discuss the strategy behind the brand’s Shore Club experiential platform.

We spoke with Kirkham about recent campaigns for Gatorade and 7UP, the challenges facing global marketers today and restaging an iconic brand.

We chatted with Cook about engaging younger consumers, the gaming space, connecting through music in the metaverse and supporting local communities.

Marketing leaders dish on what it takes to land that coveted C-suite role, and how to turn those aspirations into reality.

  Thursday February 16, 2023 Good morning! It’s Thursday and this is your early morning Esports brief. The English Premier League and Electronic Arts are nearing a $600 million deal that will see EA retain its status as the lead gaming partner for the Premier League, according to a report from Sky Sports. EA would […]

We spoke with Schmidt about sponsorship, digitization of the customer experience, CTV and the brand’s strategy for growth.