CM Weekly February 26, 2023 State Farm decided not to shell out $7 million or so for a commercial during the Super Bowl this year, instead opting for pre-game, in-game and post-game engagement tactics surrounding a TikTok challenge launched by creator Khaby Lame to his 154 million followers. The ask was simple: Guess how many…

We chatted with Cook about engaging younger consumers, the gaming space, connecting through music in the metaverse and supporting local communities.

CM Weekly February 19, 2023 If there’s one part of a business that’s connected to the consumer, it’s the marketing department. Closely monitoring shifting consumer behaviors, eyeing critical trends in the marketplace and the culture in general, and deftly communicating the value of your brand to potential customers are all table stakes for a modern…

Marketing leaders dish on what it takes to land that coveted C-suite role, and how to turn those aspirations into reality.

CM Weekly February 12, 2023 With 20 years of experience leading marketing teams across a variety of business categories, from CPG to retail franchising to B2B2C to nonprofit, American Lung Association CMO Julia Fitzgerald is sure of one thing: Regardless of an organization’s business model, the fundamentals of effective marketing are essentially the same. It…

CM Weekly February 5, 2023 The results of Chief Marketer’s B2B marketing survey are in—and here’s what we’ve learned: There is a greater need for B2B marketers to measure ROI in marketing attribution. And proving that ROI is a top barrier to gaining approval for marketing investments. The majority of respondents also confirmed that content…

We spoke with Schmidt about sponsorship, digitization of the customer experience, CTV and the brand's strategy for growth.

CM Weekly January 29, 2023 TD Bank locked in a 20-year naming rights extension this month with Boston’s TD Garden arena, home to the Bruins, the Celtics and hundreds of mega entertainment events each year. From a marketing perspective, awareness is the obvious play here. But it’s one tactic out of many that supports community-building…

CM Weekly January 22, 2023 HBO’s new post-apocalyptic series “The Last of Us,” based on a 2013 video game of the same name, raked in 10 million viewers in two days across linear and HBO Max, making it the second biggest premiere on the network in a decade. But the marketing strategy started long before…

A look at the series' experiential strategy, the importance of staying curious and flexible as a marketer today, and more.