Diageo

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  Demand Gen

  Brands on Fire: DIAGEO Marketing SVP Talks Don Julio Apple Vision Pro App

  Don Julio Tequila is developing an app for the Apple Vision Pro, which will virtually transport consumers to Mexico to experience the brand’s four-part tequila-making process. We spoke with DIAGEO about the process.

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  Engagement

  DIAGEO North America’s SVP of Whiskies on Entering the World of Web3 Experiences

  How Johnnie Walker has entered into the realm of Web3 experiences and digital creator collaborations.

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  Acquisition

  The Best Spirits Marketing Campaigns of 2017

  Some of the most innovative and surprising creative work is delivered
  in the form of spirits marketing campaigns.