B-to-B Events
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B-to-B Events
Experience Design Inspo: Scenic Environments from Disney, Amway and More
From Benjamin Moore’s “Cinnamon Slate” to Pantone’s “Mocha Mousse” to BEHR’s “Rumors,” picks for 2025 color of the year are a range of moody-meets-earthy tones that may inform event design and décor decisions in the year ahead. With Q1 rapidly chugging along, we rounded up a few more experience design ideas worth adding to your […]
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B-to-B Events
Six Trending Swag Ideas from PPAI 2025: Exploding Cakes, Traceable Wear
The PPAI Expo 2025 brought more than 10,000 suppliers and distributors to the Mandalay Bay Convention Center in Las Vegas, Jan. 13-16. The largest and longest-running promotional products trade show, it’s a great barometer of the industry as the tide shifts towards more personalization, transparency, and experiential gifting. EM swapped our uncool ankle socks for […]
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B-to-B Events
NRF 2025 Ideas: Four Experiential Tactics We Loved
They call NRF “Retail’s Big Show” for a reason. For one, the sheer amount of market innovation and engineering presented at the New York City-based trade show is vast. And, from an experiential marketing point of view, the expo floor is a feast for the senses. During our spin around the Javits Center this year, […]
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B-to-B Events
Q&A: How One Event Speaker is on a Mission to Support Sober Lifestyles
Event networking experiences often revolve around the bar. Once those black-cloth topped carts roll out, it’s a signal to socialize and sip while doing it, often at the end of the day. For those who don’t drink alcohol, the bar cart can be triggering, and the timing of the networking, cumbersome. It wasn’t until Laura […]
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B-to-B Events
NRF 2025: Five Exhibit Design Trends from Retail’s Big Show
While the show floor at NRF 2025 was abuzz with talk of AI agents and retail media networks earlier this week, EM arrived at New York City’s Javits Center to explore how some of the world’s biggest retail brands approached exhibit design and engagement at the National Retail Federation’s “Big Show.” An estimated 40,000 people […]
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B-to-B Events
Deepfakes and Trust: Inside Accenture’s Experience at CES 2025
At CES 2025, Accenture invited clients and guests to explore the AI-powered future, showcasing the power of new technologies, reinvention—and trust—through experiences that broke through even at the largest tech show of the year. Just off the show floor at The Venetian Expo, the company’s branded lounge was about what’s next and how it translates […]
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B-to-B Events
CES 2025: Five Things to Know About HERE Technologies’ Sustainability Strategy
Designed at a precise 17-degree angle to meet the gaze of CES 2025 attendees as they entered the Las Vegas Convention Center’s West Hall, HERE Technologies’ 3,500-square-foot booth proclaimed in a banner overhead, “There’s more in HERE.” And from a design strategy perspective, there certainly was. For nearly a decade at CES, the location technology […]
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B-to-B Events
The Mocktail Movement Goes Mainstream
What better time than Dry January, when many consumers try their hand at abstaining from alcoholic drinks, to talk about a trend that started gaining momentum a few years ago but will become an absolute “must-have” at events in the year ahead. Offering mocktails (non-alcoholic cocktails) to event-goers isn’t a new concept, but a growing […]
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B-to-B Events
People’s Choice: Our Top 10 Most-read Stories of 2024
Many pop culture moments marked 2024, from Brat summer, to Moo Deng the pigmy hippo, to the Willy Wonka fiasco in Glasgow, to the “Glicked” phenomenon, to the viral break dancer from the Paris Games. But industry pros made an impact, too, activating experiences that challenged perceptions, pushed boundaries, drove loyalty and delivered joy. Following […]
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Agency Life
Agency Leader Chats: Changes, Culture, Themes for the Year Ahead
The outlook for agencies is “steady.” Satellite offices are popping up, business is on the rise, and development, hiring, marketing and launching new services are among the major investments that agency leaders say they are making for 2025. A three-year trend continues with creative and account services roles serving as top headcount growth areas, as […]
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