CTV Roundup
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CTV Roundup
Macy’s Made A Shoppable TV Special For Black Friday – Here’s How It Went
The advertising industry is abuzz with the potential of shoppable television. But the concept of buying something directly from your television isn’t new; it began back in the ’80s with channels like QVC and HSN.
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CTV Roundup
Will Social Video Kill The TV Star? Vevo Exec Rob Christensen Says It’s Complicated
Music video network Vevo has evolved a lot in six years. After shutting down its consumer-facing website and mobile app in 2018, it embraced CTV with its own free ad-supported channels for different music genres, including pop and country. Rob Christensen joined Vevo in 2019 as EVP of global sales and to oversee its FAST […]
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CTV Roundup
Operating Systems Are Now Battlefields – At Least In The CTV World
With so many streaming apps and platforms available on the market, TVs need operating systems. And just like with early PCs, game consoles, mobile phones and streaming services, that means a battle for dominance is imminent.
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CTV Roundup
Is Owning Content Actually A Conflict For DSPs?
Despite CEO Jeff Green’s denials, the rumors turned out to be true: The Trade Desk has spent the last three years quietly building its streaming OS, called Ventura, to compete with the likes of Roku, Amazon’s Fire TV and Google’s Android.
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CTV Roundup
Nielsen Says You Shouldn’t Count Out The Old Guard Just Yet
Change is hard for a company like Nielsen, which has been around so long it even predates the first publicly available television sets.
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CTV Roundup
How Do You Solve A Problem Like TV Measuring? Maybe This CIMM Report Will Help
TV measurement is migrating from traditional sample-based systems to solutions built on big data. In other words, measuring TV audiences is becoming an incredibly complicated task, and almost no one knows that better than members of the Coalition for Innovative Media Measurement (CIMM).
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CTV Roundup
Exploring The Trenches Of CTV Buying – It’s Still Messy In There – With A 20-Year Agency Vet
Shelby Nichols was doing CTV before it was cool. And while CTV buying is a more complicated process than ever, it’s becoming easier for consumers to access more types of content – like live sports, for example.
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CTV Roundup
How Expedia’s TV And Digital Teams Became Travel Buddies
The “set-jetting” phenomenon means TV advertising and, more specifically, CTV advertising is a natural fit for travel brand Expedia promote its service.
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CTV Roundup
What Would Local TV Broadcasters Do If It Weren’t For Political Advertising Revenue?
You probably didn’t need me to tell you that things aren’t looking super great for the local TV broadcast industry these days, financially speaking. But just in case you need quantitative proof, consider the fact that many of the largest broadcasting companies are considered a credit risk.
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CTV Roundup
Why The Paramount And Nielsen Spat Matters In TV Measurement Land
Despite their dependence on Nielsen, programmers love complaining about the TV ratings titan. But Paramount Global recently went beyond griping when it announced its contract with Nielsen had lapsed.
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