B-to-C Events Archives - Chief Marketer

Experience Design Inspo: Scenic Environments from Disney, Amway and More

From Benjamin Moore’s “Cinnamon Slate” to Pantone’s “Mocha Mousse” to BEHR’s “Rumors,” picks for 2025 color of the year are a range of moody-meets-earthy tones that may inform event design and décor decisions in the year ahead. With Q1 rapidly chugging along, we rounded up a few more experience design ideas worth adding to your […]

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B-to-C Events

HOSTED CORPORATE PROGRAM FOR END-USER CLIENTS OF EDPA EXHIBIT HOUSE

EDPA members are invited to bring their corporate end-user clients with them to EMS—so your clients can experience the Experiential Marketing Summit for themselves… at no cost to them (or you). “The EDPA has always had a great relationship with Event Marketer,” says president Chris Griffin. “As the lines blur between corporate event teams and […]

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B-to-C Events

The Brief: Ice Festivals and Big Rings

This week’s hot takes on hot topics in experiential marketing cover ice festivals, true crime spas and Big Rings.

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B-to-C Events

The Rise of Women’s Sports Activations

Endorsements of female athletes is an evergreen marketing strategy, but women’s sports is embarking on a new, more experiential era as the teams, leagues and individual players that once played to limited audiences find new fans, larger audiences and a fresh crop of passionate investors. For early movers in the event community, it’s an exciting […]

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B-to-C Events

How Dating Apps Are Going Offline to Combat the Loneliness Epidemic

It’s a brand-new year, and singles are taking the time to reflect, reset and restart their dating journeys with open hearts. The first Sunday in January is annually recognized as Dating Sunday, the busiest day for dating apps, and Tinder revealed the internal data to back this up: Swipe activity is nearly 20-percent higher than […]

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B-to-C Events

The Brief: Toy-Sized Showrooms and Fantasy ‘Foodball’

This week’s hot takes on hot topics in experiential marketing cover toy-sized pop-ups, a Fantasy Foodball Pool, and live from New York, it’s The SNL50 Experience.

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B-to-C Events

Miami Art Week: 10 Experiential Ideas Worth Stealing

Every winter, more than 20 international art fairs come to life in Miami across 1,200-plus galleries, where the work of thousands of global artists is on display. In recent years, brand activations and events have also become essential to the upscale event’s ecosystem, and during Miami Art Week 2024 (Dec. 2-8), some new faces and […]

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A More Experiential Era in Pop Star Sponsorships

Olivia Rodrigo. Charli XCX. Big Sean. Sabrina Carpenter. These are just some of the pop artists shaking up the sponsorship landscape through unconventional brand partnerships that reimagine what a celebrity endorsement looks like (hint: it looks a lot more experiential). Enterprising marketers have long leaned on celebrities to help them excite fans, gain traction with […]

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B-to-C Events

As a TikTok Ban Looms, A Look at Five Brands That Found Success with the Social Media App

TikTok is set to go dark in the U.S. on Jan. 19, as the Supreme Court upheld the law that would ban the app. Before it goes away, explore the brands that did TikTok right.

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B-to-C Events

Hosting a Skincare Activation? Steal These Eight Tactics

Skincare is big business. Gen Alpha, in particular, is driving massive growth for the thriving $186 billion global skincare industry, with girls as young as eight showing interest in crafting multistep regimens and taking cues from TikTok “skinfluencers” to achieve what they view as self-care. Gen Z isn’t far behind. According to a YouGov report, […]

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