Spirits Marketing Archives

Diageo Global Director: Don Julio Tequila Aims to Own ‘Day of the Dead’ Holiday

We spoke to Diageo’s Sophie Kelly about the global Dia de Muertos campaign, its multi-level marketing plan and her overall strategy for brand growth.

Demand Gen

Brands on Fire: DIAGEO Marketing SVP Talks Don Julio Apple Vision Pro App

Don Julio Tequila is developing an app for the Apple Vision Pro, which will virtually transport consumers to Mexico to experience the brand’s four-part tequila-making process. We spoke with DIAGEO about the process.

Engagement

Marketers on Fire: Dickies Global CMO Talks Capsule Collection Collab With Jameson Whiskey

We spoke with Dickies Global CMO Sarah Crockett about the partnership’s strategic marketing goals, experiences, challenges and more.

Engagement

DIAGEO North America’s SVP of Whiskies on Entering the World of Web3 Experiences

How Johnnie Walker has entered into the realm of Web3 experiences and digital creator collaborations.

Acquisition

Barefoot Wine & Bubbly Highlights Diversity in New ‘Barefoot with Us’ Campaign and Tagline

How Barefoot Wine & Bubbly highlights the brand’s sense of fun and its support of diversity in a new campaign.