Search Results for: influencers

Micro-influencer—what’s that? Along with influencer marketing, micro-influencers is the term all modern marketers have added to their repertoire.

A new ANA survey uncovers the prolific use of influencer marketing
and the plans to increase spending on it.

UX design isn’t only creating pages of neat boxes and placeholder copy for visual designers to make pretty.

How four brands are marketing to the “It” Gen Z demographic.

Heineken pulled a new TV spot this week after offending untold numbers of people.

Six steps to get the most out of your Pinterest investment—from the best creative tips to when to post
or how to optimize their targeting to achieve their business goals.

Crocs kicks it up a notch in year two of its successful “Come As You Are”
global marketing campaign.

Marketers today are dealing with a much different B2B customer than in the past, thanks to new technology, digital natives and changing expectations. Are you prepared?

Media agencies are missing a number of key opportunities when marketing to LGBTQ
consumers. Learn how the divide breaks down in this new research.

A new animated tourism commercial takes viewers on a fanciful Technicolor journey around the state of Oregon featuring romantic hot air balloon rides, magical gardens and a giant friendly rabbit.