Since monthly statements are often the primary touch point customers have with a company, and are frequently the only tangible evidence of the service provided, they offer a powerful, innovative opportunity for marketers.
Based on working with dozens of brands, here are 5 tactics—unique to the 2015 social marketing landscape—that brands can utilize and keep innovating.
Marriott launched a new video series as part of its #LoveTravels social movement featuring Latino influencers Diane Guerrero, Diego Boneta and Boyce Avenue.
Unfortunately, many app marketers are still struggling to bring together the right insights and systems to provide the best possible experience.
Sure, everyone talks about a 360-degree customer view. But rather than going in circles, maybe you should think about a spiral instead.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 121 2015 3 Must Dos When Marketing to Millennials This article goes into detail on three things that are important to keep in mind when marketing to Millennials. More… SPONSORED BY: Reach Prospects All Year…
Marketers spend big budgets to reach Millennials and Gen Z, but Baby Boomers are by far the biggest spenders yet only 5% of ad dollars target older consumers.
Forward-thinking companies are using fee-based membership or loyalty programs to better serve their customers while differentiating themselves from competitors.
Vine is where stars are born, bringing in views and engagement that brands can only dream of. Here's tips to turn your branded content into a Vine star.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 20, 2015 Cultivating B2B Customer Loyalty Chief Marketer recently chatted with several featured speakers at next week's B2B LeadsCon to get their thoughts on the best ways to cultivate and retain B2B customers. More… SPONSORED BY: Video…