Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 17, 2015 Look for Patterns in Your Content Marketing Having great B2B content isn’t enough. To truly maximize your efforts, you need to understand the patterns of how prospects engage with your content marketing. More… SPONSORED BY:…

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 15, 2015 Key Must-Haves for Data Optimization If you don’t have the right data—and the right tools to target your audience with appropriate messaging and content—your marketing campaign will fail. In this special report, discover the…

Different generations have unique expectations, experiences, lifestyles, values, and demographics that influence their buying behaviors. And, increasingly, they share them under one roof.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 11, 2015 How to Start a Facebook Group This article shares nine ways to use Facebook groups to help build your business, as well as loyalty and trust among customers. More…   SPONSORED BY: Get Answers,…

This eBook provides a high level view of the four building blocks necessary to ensure your sales team is connected to the right content to influence the right engagement with your prospects.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 9, 2015 How Mobile Measurement is Changing Brand and Agency Relationships Data and tech has enabled advertisers to engage with consumers in previously unimaginable ways, but it has also fostered a rift between agencies and brands. More… SPONSORED BY: CONNECT with cultural leaders of a new…

A common struggle for many clients is determining the right KPIs and methodology for tracking performance of initiatives and/or teams.

At this year’s B2B LeadsCon, we asked a panel of marketing experts to share 20 customer engagement tips in 20 minutes. Here are their ideas on ways you can connect with your B2B customer base.

Marketing organizations are losing productivity as they struggle to establish a “single source of truth” about their marketing performance.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 3, 2015 20 Top B2B Customer Engagement Tips At this year’s B2B LeadsCon, we asked a panel of marketing experts to share 20 customer engagement tips in 20 minutes. Here are their ideas on ways you can…