Search Results for: influencers

Heineken pulled a new TV spot this week after offending untold numbers of people.

Six steps to get the most out of your Pinterest investment—from the best creative tips to when to post
or how to optimize their targeting to achieve their business goals.

Crocs kicks it up a notch in year two of its successful “Come As You Are”
global marketing campaign.

Marketers today are dealing with a much different B2B customer than in the past, thanks to new technology, digital natives and changing expectations. Are you prepared?

Media agencies are missing a number of key opportunities when marketing to LGBTQ
consumers. Learn how the divide breaks down in this new research.

A new animated tourism commercial takes viewers on a fanciful Technicolor journey around the state of Oregon featuring romantic hot air balloon rides, magical gardens and a giant friendly rabbit.

Questions around influencer marketing, including influencer selection, FTC guidelines and
measurement, have fueled several misconceptions. Here we address those misconceptions.

As the deadline for this year’s competition draws close (enter now—March 15 is the deadline), here’s tips you can steal for your own shot at PRO Awards glory.

A large range of specialized products posed a hurdle in the path-to-purchase
of consumers who had little knowledge of bikes.

Pairing PR and influencers helps rebuild organic trust in consumers, drive word of
mouth, and even shore up public relations efforts.