Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 25, 2015 Motivating Millennials to Share on Social Media Here are four ways brands can harness the power of social media and influencer marketing to tap into the Millennial market. More…   SPONSORED BY: B2C Special Report:…

Here are four ways brands can harness the power of social media and influencer marketing to tap into the Millennial market.

As digitally based options like Airbnb and online travel agencies rise in popularity, where do more traditional options, like hotels, find themselves in the market?

Lists featured this week include the Penton Aviation Masterfile and Health Plan Quest.

Chief Marketer recently chatted with several featured speakers at B2B LeadsCon—Aug. 24-26 in New York—to get their thoughts on the best ways to cultivate and retain B2B customers.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 11, 2015 7 Things Marketers Should Know About the New FTC Social Media Guidelines For the first time in five years, the Federal Trade Commission has updated the FAQ page of its endorsement guidelines. Prepare now, you…

For the first time in five years, the Federal Trade Commission has updated the FAQ page of its endorsement guidelines. Prepare now, you will not regret it.

Five unexpected influencer marketing case studies from—Blue Apron, Biore, Bark Box, Nike and Williams-Sonoma.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 03, 2015 Don’t Just Be a Talking Head in B2B Video Compelling B2B video doesn’t necessarily need Hollywood-standard production values, but it does need personality. B2B LeadsCon featured speaker Spider Graham offers tips for creating informative and…

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 28, 2015 What the New FTC Endorsement Guides Mean for Marketers The new FTC Endorsement Guides have significant implications for brands that are accustomed to incorporating consumer or influencer endorsements into marketing strategy. More…   SPONSORED BY:…