Search Results for: influencers

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.

According to a CMO Council report, 43 percent of marketers said only some of their content hits the mark.

Five strategies to help customers to become both willing participants and beneficiaries of a customer reference program. 

A list of companies that have jumped on the cause-marketing relief train during this unprecedented time.

Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.

We spoke with Bacardi global CMO John Burke about his three-part marketing restructure, the brand’s “Back to the Bar” consumer intelligence initiative and its nimble go-to-market strategy.

Candidates embraced marketing approaches with differing social media and paid advertising strategies.

As event cancellations in response to Covid-19 continue, businesses are pivoting to digital strategies and convention centers are taking precautions.

Chief Marketer spoke with Ian Trombetta, the NFL’s svp of social and influence marketing, to learn how the league is catering to the next generation of sports fans.

Nearly half of CMOs surveyed say business and economic conditions in 2020 will have a negative impact on business performance, but 80 percent plan to increase digital advertising spend.