Search Results for: content marketing

The dynamic partnership between e-commerce and public relations transcends the transactional—through intertwining storytelling, crisis management, influencer collaborations and thought leadership. Our author examines how PR and e-commerce integrate to craft compelling narratives and foster connections.

To say that Reddit’s IPO is causing a stir is an understatement. Part of that excitement is due to generative AI. Google and other AI companies are just itching to get their hands on Reddit’s vast pool of user-generated content to train its models.

Don Julio Tequila is developing an app for the Apple Vision Pro, which will virtually transport consumers to Mexico to experience the brand’s four-part tequila-making process. We spoke with DIAGEO about the process.

More work must be done to educate stakeholders—particularly within your own organization—on how to understand, evaluate and engage with the work of marketers, our columnist argues.

Say hello to Blkfam (pronounced “Black fam”), a free ad-supported streaming platform that launched in February with on-demand content curated for Black families. The platform was founded by media vet Larry Adams with equity investment and creative direction from Whoopi Goldberg.

Since moving to the Bay Hill Club & Lodge in 1979, the Arnold Palmer Invitational has become not only a signature event on the PGA TOUR, but also one of Orlando’s biggest sporting events that draws golf fans and locals alike. Presented by Mastercard, the tournament has welcomed top talent from around the world to compete on a course surrounded by beautiful homes, lush gardens and trees, brilliant ponds and a sea of Arnold Palmer’s famous multicolored golf umbrellas.

Why are there so many loss-leading streaming services? Blame it on Bob Iger. “It was Bob Iger’s fault, and I mean that in the nicest way,” said LightShed Partners Co-Founder Rich Greenfield, speaking at CTV Connect in New York City on Wednesday. “He was so darn successful on Day One,” Greenfield said. Disney launched ad-free […]

Companies globally are experiencing a noisy, complicated and constantly changing media environment, in which seemingly everyone is a content creator. In light of this, it’s been taking more effort this year to get noticed. Here’s what PR professionals can do to get ahead.

Every country collects data on its citizens, including the number of household members, presence of children, household income and education levels, age, race, marital status, neighborhood characteristics, etc. This data can be useful to publishers who want to tell better stories about their readers and to marketers who want a cookie-free alternative to targeting.

Last year alone, 72% of people held more in-person meetings and many of them raised budgets for attending events. With this increased attendance, new PR trends have emerged—from an influx in content creators to new social media strategies. Our author explores three tips to revamp your in-person event strategy for 2024.