Digital & Technology
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Agencies
Chief Marketer Unveils 2025 Agencies of the Year
Chief Marketer’s Agencies of the Year is the ultimate comprehensive guide spotlighting the most innovative marketing firms in the business.
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Branding/Marketing
Communicators Voice Concerns Tied to Trust for 2025
A PRSA panel on Communications Trends and Strategies for 2025 featured PR experts who provided their current PR concerns for the coming year, as well as key takeaways for tackling those issues and building trust.
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Crisis Management
PR Roundup: Influencer Tragedy, Tick Tock for TikTok, Omnicom and IPG Merger Impacts
This week looks at the aftermath of a popular influencer’s untimely death, the clock ticking down on TikTok and what the Omnicom/IPG merger means for the rest of the communications industry.
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Digital & Technology
AI and Misinformation: A Major PR Problem
A recent audit by NewsGuard revealed that AI-generated content frequently produces unreliable information, with errors appearing in nearly 18% of responses, and this info is left uncorrected in 38% of cases.
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CES 2025
The Chief Marketer Network Joins CES 2025 as Official Media Partner
The Chief Marketer Network (CMN), a collection of nine leading information brands serving 1.6 million marketing professionals, has signed on as Official Media Partner for CES® 2025.
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Online Advertising
Western Union Launches a Media Network to Leverage Its First-Party Data
Brands with access to first-party data have launched media networks in recent years across a variety of verticals. The latest from the financial sector is Western Union.
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Data Driven ROI
VIDEO: How Pilot Marketing Can Increase Campaign Effectiveness
In this LinkedIn Live session replay, David Brauntuch, Head of Audience Design at Deluxe, takes us through a series of case studies to demonstrate how marketers are using pilot campaigns to make informed decisions, enhance targeting accuracy and ultimately increase the effectiveness and efficiency of their marketing initiatives.
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Digital & Technology
How the Communications Industry Can Learn to Trust AI
As AI transforms the wider communications landscape, agency leaders and in-house executives alike face a new responsibility: to ensure the tools their teams implement follow ethical standards and processes.
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Branding/Marketing
PR Roundup: Wicked Overload, News Influencers and a PRSA Honor
This week’s PR Roundup looks at the “Wicked” movie’s test case for PR oversaturation, America’s fascination with news influencers and a global honor for PRSA.
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Digital & Technology
LinkedIn Newsletters: Best Strategies and Practices to Follow
PRNEWS spoke to Tayler Felix of Workday on best practices for utilizing LinkedIn newsletters.
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