Marketing Insights

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  Data & Analytics

  Marketing Is Not a Foreign Language

  More work must be done to educate stakeholders—particularly within your own organization—on how to understand, evaluate and engage with the work of marketers, our columnist argues.

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  Data & Analytics

  Salesforce State of Marketing Report: New KPIs, Data Sources and Digital Engagement Tactics

  Salesforce released its annual State of Marketing report this week, featuring insights and trends culled from a survey of 8,200 marketing leaders across the globe.