Spending on influencers is on the rise. Sky Zone CMO Josh Cole has fine-tuned the process through years of experience.

It’s seductive to think about creativity as a kind of a metaphorical syzygy, but that doesn’t jibe with modern marketing management.

For teams that want to maximize the power of DCO and separate their content from all the noise, empathy makes a particular marketing message the right one.

Discover how to declutter your data and make your marketing strategy spark more joy.

Successful branded pop-up shops take careful planning. Use these tips to create experiences that bolster brand loyalty and engage consumers digitally.

CM Weekly for the week of April 21, 2019 Let’s get right into it: Influencer marketing is a tantalizing option for most marketers, but with its popularity on the rise and more than 320 new influencer platforms and agencies in the market just this year alone, marketers have to do extra due diligence on who…

As interest in influencer marketing skyrockets, so too does the competition for clients by influencer marketing platforms.

The 10-minute Jack Daniel's AR journey gives users an engaging experience rich with stories and visuals.

Marketing leaders from brands like HubSpot, Engagio, Naspers, OWOX BI and more share their opinions on top trends you need to watch.

Hiscox launched a new campaign this week designed to highlight the unique insurance needs of small businesses.