Search Results for: influencer marketing

Production company Portal A, known for its success in branded content and digital spaces, as well as a knack for working with talent that will resonate with younger viewers, is breaking into longform original content. Portal A Head of Talent Brittani Kagan shares insights on how to find, and work with, social creators to develop […]

We spoke with Canon USA’s lead marketer on the project about how the brand tapped the creator community to spread awareness of coral reef conservation efforts.

Grey Goose’s sponsorship program has continued to engage consumers at the US Open over its 17-year run.

The platform announced it has added several features to make online shopping easier.

Throughout the pandemic, we’ve seen relaxed enforcement of influencer regulations. Nonetheless, brands should remain vigilant.

How Gap is connecting with consumers by collaborating with culture influencers and optimizing its media mix across the entire marketing funnel.

We spoke with Prudential’s CMO, Susan Somersille Johnson, about the brand’s new ad campaign, championing inclusive teamwork, pandemic-era pivots and more.

Salesforce released its annual State of Marketing report this week, featuring insights and trends culled from a survey of 8,200 marketing leaders across the globe.

We spoke with Popeyes CMO Bruno Cardinali about the brand’s new multifaceted marketing campaign, how it drives engagement with gamification, its new loyalty marketing program and more.

Barlow discussed the challenges of marketing the new series, appealing to young adult and Gen Z audiences authentically and experiences at the network moving forward.