The role of chief marketing officer has been elevated from brand and marketing plan manager, to enterprise-wide revenue driver.

Love Unconventional is the brand's Valentine's Day campaign that includes a Snapchat game and limited edition packaging on its champagne.

CMO Dean Evans gives a play-by-play on the strategy, timing and theme around Hyundai's release of its 12th Super Bowl spot airing this Sunday.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership February 6, 2018 Top Trends in Audio Branding Audio-based user experiences are stepping into the spotlight as a fresh medium for sensory stimuli, and brands like M&Ms, Fiat and Calvin Klein are taking notice. Here's 10 audio trends to watch. More… SPONSORED BY:…

In a world where "fake news" is a growing concern, the good news is that you can't fake a bad customer experience. Here’s three checkpoints to certify a successful B2B launch.

Andrea Zahumensky, just six weeks on the job, takes on one of the most high-profile product launches—all tied to a music legend. How did she do it?

Chief Marketer chatted with RocketSpace's Tina Wung to get her take on how martech will influence the future of marketing, and what skill sets marketers need to succeed.

In this article, Anand Swaminathan and Brian Gregg of McKinsey & Company discuss three capabilities–collaboration, analysis and talent.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership February 1, 2018 You Need People to Power Technology: Brinker At the recent NEDMA MTech Summit, Scott Brinker discussed why it is crucial to hire the right team to power marketing technology investments. More… SPONSORED BY: A Free Webinar: 10 Tips For Creating Great…

Siloed B2B data is the biggest challenge B2B marketers face when it comes to achieving their go-to-market goals, according to a new study from the Harvard Business Review (HBR).