Artificial intelligence technologies of all forms are gaining momentum. You can’t afford to ignore the opportunities.

Planet Fitness is exercising a revamped website strategy to encourage sign-ups from all those folks who resolved to get in shape for 2018.

Build these four strategies into your next experiential marketing campaign to maximize your return on investment.

Take a breather and dive into this robust series of interactive special reports around B2C marketing replete with video, links to relevant content and illustrative imagery.

Want more success in B2B marketing? Start thinking like a B2C marketer. Here's four ideas to get started.

Consumers and marketers should be concerned about the authenticity of influencer marketing. Here's three trends to consider.

With the focus on influencers and the proliferation of sponsored content, authenticity has never been more important. Here are 7 red flags to watch for.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership January 19, 2018 How To Spot Un-Authentic Influencer Content With the focus on influencers and the proliferation of sponsored content, authenticity has never been more important. Here are 7 red flags to watch for. More…   SPONSORED BY: A Free Webinar: 10 Tips…

As the New Year kicks off, influencer marketing remains a hot topic with no shortage of 2018 top trends on the subject. Here's what you need to know.

Moët & Chandon's head of U.S. consumer engagement, Christine Ngo, on implementing new forms of digital holiday marketing for the centuries old brand.