Program Marketing

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  Demand Gen

  HBO’s ‘The Last of Us’ Screening and In-World Immersion for VIPs and Superfans

  We explore an immersive, in-world experience created for VIPs and fans of HBO’s new series “The Last of Us.”

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  Demand Gen

  On ‘Gossip Girl’ and Marketing to Gen Z: Q&A With Pia Barlow, SVP of Originals Marketing at HBO Max

  Barlow discussed the challenges of marketing the new series, appealing to young adult and Gen Z audiences authentically and experiences at the network moving forward.