Pairing PR and influencers helps rebuild organic trust in consumers, drive word of mouth, and even shore up public relations efforts.

CEOs are looking for profitable growth, and they need an agile CMO to drive that agenda swiftly, and at a scale that matters. Speed is of the essence.

The United Airlines Superheroes Olympics campaign is well underway and it is forging a blazing trail of social and video content.

Purpose-driven branding. Micro-niche marketing. No matter what you call it, it’s undeniable that brands are increasingly pushing themselves to find purpose beyond their products and services.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership February 26, 2018 The Era of Conversational Marketing is Here Leading brands and experienced brand marketers are increasingly deploying messaging apps and chatbots to meet their conversational marketing needs. More…   SPONSORED BY: The PRO Awards Is Now Accepting Entries Each year, the PRO…

Marketing automation is helping Amplify Credit Union maximize online engagement with members and improve lead gen efforts.

While still a challenge, the good news for marketers is that the technology to measure customer responses to specific content is a rapidly improving sector of martech.

Bruce Henderson, CCO, Jack Morton Worldwide, on shaping consumers and marketers narrative so that it contributes positively to a brand’s overall narrative.

Companies that sponsor organizations that serve a similar purpose as their underlying mission are extending their purpose outside of their four walls in a very meaningful way.

Check out three industries that are putting more resources into experiential strategies this year: luxury, automotive and tech.