Acura is jumping into March Madness with an online challenge to show off its “super handling” all-wheel drive technology.

Forty-nine percent of consumers rely on influencer recommendations when making purchase decisions. Influencer marketing is the way of the future, and businesses should be taking this opportunity to reach their audience and gain credibility. The Key Elements of an Influencer Marketing Strategy examines how influencer marketing works and how to build a successful influencer marketing…

Forty-nine percent of consumers rely on influencer recommendations when making purchase decisions. Influencer marketing is the way of the future, and businesses should be taking this opportunity to reach their audience and gain credibility. The Key Elements of an Influencer Marketing Strategy examines how influencer marketing works and how to build a successful influencer marketing strategy.

Text analysis helping transform digital marketing strategies. Here’s five ways it can help your team.

Marketers are turning to influencers with smaller audiences where brands can take a more thoughtful and nuanced approached to connect with those audiences.

In a world where Amazon, Netflix and Spotify serves up content that feels handpicked, B2B email can no longer be the realm of batch and blast.

CM Weekly March 1, 2019 Hope you’ve got your popcorn and Sno-Caps handy, because this week, we’re talking movies. “Captain Marvel” flies into theaters March 8 (we’ve already got our tickets), and web dev platform Wix is hitching a ride on her superheroic coattails. We’ve got the scoop on how the brand partnered with Marvel…

Gone are the days where total follower count is synonymous with influencer marketing success. Read what metrics really matter.

Some consumers will never buy, and others will buy the same items at the same frequency no matter what you say or offer.

Small business SunBug Solar got big time marketing exposure with an advertising takeover of Boston’s TD Garden.