Brand reputation often hinges on whether a company actually delivers on what it promises consumers.

Citrix CMO Tim Minahan shares how the brand is leveraging a partnership with Aston Martin Red Bull Racing to create engagement with B2B decision makers.

Content marketing can help brands create an engaged, addressable database— in 2019, that's one of the most valuable assets any company can have.

Corporate credit card Brex is targeting start-ups with a campaign in NYC poking fun at the corporate card funded Fyre Festival fiasco.

CM Weekly March 30, 2019 HEY YOU! What gets your attention? For me, it would be someone offering free candy and kittens, but your mileage might vary. This week, we’re talking about how marketers are going out of their way to make prospects take notice. Corporate card Brex is turning heads on the streets of…

Inclusive event planning is good event planning—it’s thinking about the seemingly small details that can make a big difference in how a guest experiences your event.

CM Weekly March 24, 2019 Is it just me, or does everyone have spring fever? The days are getting longer, the sun is shining brighter and everyone is getting inspired. It’s no secret that the LGBTQ community has significant buying power—over $1 trillion according to research from Hornet and Kantar Consulting. (If numbers like that…

Instagram Checkout is the latest digital shopping service in the battle for eyeballs and dollars.

Acura is jumping into March Madness with an online challenge to show off its “super handling” all-wheel drive technology.

Forty-nine percent of consumers rely on influencer recommendations when making purchase decisions. Influencer marketing is the way of the future, and businesses should be taking this opportunity to reach their audience and gain credibility. The Key Elements of an Influencer Marketing Strategy examines how influencer marketing works and how to build a successful influencer marketing…