What are the biggest B2B challenges--and opportunities--in the coming year?

CM Weekly March 28, 2021 SXSW is typically an experiential marketer’s playground. The conference—equal parts media, film and music—presents an opportunity to connect with a tech-savvy, entertainment-focused audience. And it can create massive buzz surrounding your brand, product or service. Remember the launch of Twitter? Or the awestruck attendees of HBO’s SXSWestworld? Both gamechangers for…

Check out these three useful marketing tools for B2B companies.

The fitness brand tapped community engagement, new wellness services and in-app personalization to inform a successful pivot.

CM Weekly March 21, 2021 Scores of B2B companies that rely on conferences to promote products and networking transformed their in-person events into virtual ones this past year. But the pandemic wasn’t the only factor to throw a wrench in marketers’ plans. The night before its 2020 virtual event kicked off on June 2, as…

Before establishing a presence on a new social media platform, brands should consider the organization's business goals, bandwidth and audience.

A look at Cisco's pandemic pivot: converting its five-day, 1,000-session conference into a virtual gathering.

CM Weekly March 18, 2021 Ever feel trapped in a silo? You’re not alone. Hewlett Packard Enterprises was right there when HP split its consumer and business marketing divisions into two separate companies a few years back. HPE, the newly created B2B arm, had to craft a marketing structure from scratch and incorporate legacy systems.…

We spoke with Twitch CMO Doug Scott about his strategy for maintaining Twitch’s growth, brand building and fostering community.

We caught up with Vinay Shahani, vp-marketing at Lexus, to discuss the Gamers’ IS reveal.