Todd Smart has strong views on e-mail newsletters. As well he might, for his company, BeTuitive Marketing, specializes in helping clients build relationships through e-newsletters and blogs.
It’s a familiar syndrome in the e-mail newsletter business. The first issue pulls a great open rate. Then the second issue goes out and the opens are in the lower double digits. Does this mean you have a turkey on your hands?
Herschell Gordon Lewis knows a few things about keeping fannies in seats. He directed cult movie classics like “Blood Feast” and “The Gore Gore Girls,” then repeated that success as a direct mail copywriter. Here's what he says about e-mail newsletters, and how to keep people opening them.
A Child's Dream Come True Goes Full-Color The first full-color catalog from the family-owned and operated enterprise A Child's Dream Come True features 32 pages of "Natural crafts, toys and more... To nurture the child's sense for life and imagination." ...
Wal-Mart TV Network is adding a new channel: Checkout TV. The expansion of Wal-Mart's in-store TV network puts flat-panel monitors in checkout lanes, running local entertainment, news and weather updates, and promos for new products and items shelved ...
On Oct. 1, the cable-TV network Encore aired the world television premiere of “Toolbox Murders,” a grisly slasher film that seemingly only the director’s mother could love. Well, the director’s mother and a relatively small but rabid group of aficionados.
T-Mobile USA, Inc. has signed a multi-year $100 million marketing deal with the NBA and WNBA to become the Official Wireless Services Partner of both sports associations. The wide-reaching three-year agreement crosses all marketing channels of the NBA ...
The message might have come out a little late yesterday for those covering the industry to pick it up, but almost assuredly, this topic will dominate the industry today. Then again, maybe not. Postings about the topic are scarce, and usually such postings...
It’s time once again to start preparing for “The Season”, the make-or-break home stretch for many retailers that begins on Black Friday and ends when the last FedEx truck leaves the dock on Christmas Eve. And those who sell online may be expecting a whopper this time around, according to at least one preliminary forecast.
Hollywood loves a good horror film, but the harsh reality of this year's slumping box office has been scarier than a Friday the 13th sequel. As film attendance