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Exclusive Q&A: Munchkin’s video marketing strategy for its new nipple shield
Baby products brand Munchkin may have an uphill battle getting approval for the creative for its new patented nipple shield. The just-launched product took a decade to develop and is best understood with a video, said Kristin Pagano, GM of infant nutrition. The former VP of marketing at Munchkin discusses the details of its marketing campaign […]
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Why Naturepedic says media buying agencies are unnecessary
Organic mattress brand Naturepedic developed its own in-house talent for its media marketing. Chief growth officer Arin Schultz explains why. Organic mattress brand Naturepedic had its largest growth year in the company’s 22-year history in 2024 and is already achieving a higher growth rate for 2025 than it did by this time last year, […]
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Caraway Home reduces theft, WISMO calls with better communication
Direct-to-consumer cookware brand Caraway turns a Black Friday blunder into a customer experience opportunity by switching post-purchase email providers. During Black Friday, Caraway Home’s “Where is my order?” calls increased to more than a quarter of its customer service calls, and package theft increased to 7% of orders. These are higher than usual benchmarks for […]
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Walmart’s booming ad business buoys profit
Walmart reported its ad business grew 27% year over year in 2024, reaching $4.4 billion. Walmart Inc.’s advertising business is helping grow the retailer’s operating income faster than its sales. The mass merchant reported its total sales grew 4% in 2024, while its operating income increased more than 8%. “The way we’ve designed […]
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How WNBA stars will power Mela Vitamins’ marketing
WNBA stars Azurá Stevens and Dana Evans will help open doors for Black-owned Mela Vitamins’ retail expansion and drive more attendance at its in-person events. Community members as spokespeople are a key marketing tactic for the brand, which sells a multivitamin for women of color. Black-owned vitamin brand Mela Vitamins is already enjoying a […]
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How Dollar General’s Retail Media Network delivers untapped revenue for brands
Dollar General’s typical shopper resides in rural America, which can be a tough customer segment to target. The value retail chain sits down with Multichannel Marketer to discuss how its retail media network can tap into these shoppers. Dollar General knows its customer best. And it knows that its customer base — rural shoppers — can be a tough […]
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Partner Content: How Hiyo reduced fulfillment costs by 32% with ShippingTree
Fast-growing beverage brand Hiyo partnered with ShippingTree to reduce costs with optimized packaging and a seamless, multinode fulfillment strategy. Read the Full Case Study
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Partner Content: How Malbon ships 1400% more orders per month with ShippingTree
When popular golf lifestyle brand Malbon entered high growth mode, they turned to ShippingTree to unlock customized fulfillment operations that catered to their omnichannel approach. Read the Full Case Study
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Q&A: Figs CMO shares long-term strategy for Olympic partnership
Bené Eaton, chief marketing officer at Figs, shares how the scrubs manufacturer secured the first-ever partnership to outfit the U.S. medical at the Olympics, how it marketed the initiative and lessons learned for future games. For three Olympic and Paralympic Games, Figs will be the apparel brand outfitting the 250 U.S. healthcare professionals on site. […]
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Why acquiring male customers might be a cakewalk for bridesmaid dress brand Revelry
Bridesmaid dress retailer Revelry plans to market its new men’s line of suits to the same target customers as it does bridesmaid dresses: the bride. Revelry’s senior director of marketing shares more, plus attribution challenges of tying its marketing campaigns to sales. Bridesmaid dress retailer Revelry wants to be the go-to destination for brides […]
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