Account Based Marketing (ABM) isn’t an entirely new approach, but the ways B2B companies can laser target their best prospects are constantly evolving. In this special report you will learn, specific tips on how to make ABM work for your marketing and sales department
How marketers can respond to the rollout of the next iOS 14 update, which implements its App Tracking Transparency (ATT).
CM Weekly April 4, 2021 If B2B organizations have not hired “hybrid” sales reps yet, they probably will be doing so soon—or risk falling behind the competition, according to a recent McKinsey & Company report. And that hybrid model extends to marketing as well. We look at B2B decision makers’ evolving preferences when interacting with…
Tactics for converting omnichannel shoppers, from AI-based search to live chat to establishing a unified customer view.
Today’s customers expect businesses to offer tailored services and personalized content. Companies need to demonstrate an understanding of their customer’s needs, before they can expect a purchase.
Your online presence has never been more critical to your business success. Because it’s not flashy ads or trendy products winning customers today--it’s the customer experience itself.
Your guide to understanding automation in document and content creation
In the era of socially-distanced sales and marketing, smart document organization and automation can drive productivity, compliance and collaboration.
The COVID-19 pandemic has upended the marketing industry as we know it. In the face of what feels like crisis after crisis in recent months, marketing professionals have been tasked with adjusting to a new normal characterized by all-virtual interaction, economic uncertainty and the hyper scrutiny of brand values.
Most marketing content falls short when it comes to generating actionable insights for the sales team. In this piece, Nick Mason, Founder and CEO of content software company Turtl, shares his personal insights on an all-new research study, showing us how to leverage next-gen content and data strategies to bridge the divide between marketing and…