CM Weekly March 7, 2021 Consider this stat: 80 percent of Americans feel that advertising underrepresents certain groups, in particular individuals with disabilities and special needs, according to research from Voya Financial. Moreover, 78 percent said they were more likely to do business with a company that uses diverse advertising. These insights are the basis…
AdMonsters spoke with LiveIntent CMO Kerel Cooper about the recent newsletter surge and how brands are approaching monetization.
CM Weekly February 28, 2021 When a brand gets props for not participating in one of the most significant tentpole events of the year, the marketing team deserves some credit. We’re referring to Budweiser, of course, which donated its advertising dollars toward COVID-19 vaccine education instead of airing a Super Bowl commercial during the big…
How Pernod Ricard, Turner Networks and Ally Financial have incorporated influencers into their marketing strategies in more significant ways while in-person engagements have been limited.
CM Weekly February 21, 2021 “Just because there never was doesn’t mean there cannot be.” These have been words to live by for Jasmin Allen, the first female Black executive to serve as SVP at Hennessy U.S. and the highest-ranking Black executive at parent company Moët Hennessy USA. And now she’s applying that philosophy company-wide…
Automation and AI technology can enhance email marketing campaigns through personalized messaging, market segmentation and retargeting.
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
CM Weekly February 14, 2021 Another socially-distanced holiday is upon us. And that has some brands preaching self-love this Valentine’s Day. Like Hotels.com, which is asking travelers to reserve a dumpster for their trash ex for a chance to win a $300 credit toward their next solo getaway. The reservation isn’t real—but the booking confirmation…
How brands can move from minimal contextual targeting to a more granular approach focused on testing, measuring performance and dynamic creative messaging.
Many consumers says they would change their buying habits if it would help the environment. Here are a few businesses that are capitalizing on that through debuting eco-friendly offerings.