Is there any difference between spamming someone and really just trying to get the most from your customer? Here's why I ask. I have a high school football blog, and I decided a weekly e-mail newsletter during the season may be a great way to drive ...
Walmart wanted to make a big splash for AC/DC’s new Black Ice release, their first studio album in eight years
In 2008, PEDIGREE launched the PEDIGREE Adoption Drive Foundation (PADF), a nonprofit organization dedicated to helping shelters and rescue groups find homes for loving dogs
& Gamble wanted to cut through the clutter and empower women with information, recommendations and the ability to sample a blend
We work with thousands of clients across many different industries. Each client presents a unique set of challenges when it comes to analyzing and solving deliverability challenges. But there are a few common mistakes that we see pop up over and over.
When it comes to Media Buys, the road to success can take many twists and turns, but should always consist of a strategic plan, proper execution, detailed optimization, scalability, and the testing of new offers.
According to recent figures released by Myers Publishing, product placement is among the few advertising channels to see growth in the U.S. this year.
Sears Holdings Corp. has settled with the Federal Trade Commission on a complaint that it persuaded consumers to agree to the collection of data about their online activities without giving them a full warning about the scope of the collection effort
The Federal Trade Commission announced that Sears Holdings Corp. has settled allegations that it collected personal data from customers without warning them adequately that their information was being collected.
It is one of life’s little ironies that the name of 2009’s List Leader of the Year gives merge/purge professionals fits. That would be Adrea Rubin. Not Adrienne or Arianna, and not even Andrea, even though that’s how she’s (incorrectly) listed on her birth certificate