Kinetic Marketing president Kim Painley is an expert when it comes to helping catalog retailers define their pay-per-click strategies, and she did a bang-up job talking with me about it Monday on MCM Radio (download or listen to the podcast here). ...
Looking for an agency? You've come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order
Hurrah for modern times, when marketers are seen as the natural caretakers for business operations, and all data systems are accountable and integrated.
In addition to feeding and pampering dogs, Pedigree has for years been in the business of helping man’s best friend find loving homes
In this promotion, Organic took traditional outdoor billboards appearing in two busy cities and converted them into gigantic interactive trivia games
There are always the tried and true, conventional approaches to building an opt-in email database. If you haven't done these yet, I'd suggest you start here
As I watched "The Late, Late Show with Craig Ferguson" last night, all I could think of was how insanely jealous 99.9% of the marketing book authors in the world must be at that very moment. There on my screen in the wee hours was Andy Nulman, ...
Some years back, when I was writing copy only for collector's plates, the realization hit me that copywriters, paralleling doctors and teachers, can get so immersed in a single subject that they lose sight of the total marketplace
When adware companies make the news, rarely does the coverage discuss positive developments. As a lightening rod for controversy, the stories of their transgressions receive much more attention than any relating to their potential thriving.
The adware space has managed to implode gloriously. It lasted years longer than it might at other times because of the rather lengthy media recession following the internet bubble bursting