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Chief Marketer chatted with RocketSpace’s Tina Wung to get her take on how martech will influence the future of marketing, and what skill sets marketers need to succeed.

For sponsors, marketing the Olympics is certain to be a highlight of the year. Here’s
a look at what Dow, Intel, Dick’s Sporting Goods and a few others are up to.

Artificial intelligence technologies of all forms are gaining momentum.
You can’t afford to ignore the opportunities.

Next month, Pepsi kicks off its 2018 global campaign, a throwback to some of its best
moments in marketing combined with a blend of fresh, iconic branding.

Some of the most innovative and surprising creative work is delivered
in the form of spirits marketing campaigns.

JetBlue for Good Month features a contest for a chance at
a free trip to a volunteer destination.

Johnny Cupcakes founder Johnny Earle shares the story of his
brand’s tasty experiential marketing strategy.

Consider these three key pain points as you choose development partners and build your mobile apps and mobile web experience.

When activating at festivals there’s a fine line between cutting through the clutter
and adding to the noise: The Glenlivet, Ole Henriksen, Google and H&M.

Screen usage among consumers has soared to five to seven different screens per day, making it more and more difficult to provide consistent cross-device experiences.