EA Inc. has opened up two pop-up shops in major cities to promote its new EA Sports Active Personal Trainer and More Workouts for the Nintendo Wii console

See that light in the distance, getting closer at a breakneck pace? 2010 is almost in the station. Here are a few issues to consider, and companies and

A new social-media campaign from Wendy’s is collecting hunger-related Facebook posts and Twitter updates in real time and offering to award a $2,000 grand prize to the participant who racks

You have to hand it to the marketing team at Experian Interactive's FreeCreditReport.com division. Perhaps it is simply the amount of traditional media that I consume that makes me this way, but when I see that name, I...

Almost a year ago to this day, I blogged about my dismay that Kraft was turning its free Food and Family magazine into an online only venture. I was elated a few months later to see the print magazine pop up in my mailbox again. Sure, the Web is ...

When it comes to limits imposed by federal and state regulators, marketers could find they're facing more obstacles to a fiscal recovery than just getting

Let's Go to the Video According to a recent comScore study, Americans watched 21.4 billion online videos in July, an increase of 88% over the same month

According to a recent comScore study, Americans watched 21.4 billion online videos in July, an increase of 88% over the same month last year

The interwebs are abuzz with direct marketing folks chatting about the smackdown between Gerry Pike and John Greco of the Direct Marketing Association. Seems most of the discussion is focused on Greco's salary -- a figure that's almost twice the ...

NPR's "On the Media" recently reran an interesting series of stories related to the Internet, including a piece called "Smirch Engine," about online privacy or lack thereof, and how the anonymity of the Web can cause normally polite people to behave ...