MD Anderson’s Director of Sponsorship, Suzan Sherburn, sat down at the PGA Tour’s playoff opener last weekend, to discuss its journey into the world of sports.

Influencer marketing, OTT video ads, smart tech and traditional media are some of the channels fuelling the growth.

The customer experience is no longer just a check box—here's why.

Subaru is melding its love of the great outdoors with REI Outessa events and a mix of unique promotions.

Burrow, the furniture marketplace, has come up with an ingenious activation to interact with consumers walking along popular New York City streets.

A local campaign teaches kids about bullying through fun activities and discussions.

Knorr is using social media to encourage trial of its One Skillet Meals and its new delivery service.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership August 08, 2018 Tweet—and a Knorr Meal will Appear at Your Door Knorr is using social media to encourage trial of its One Skillet Meals and its new delivery service. More…   SPONSORED BY: 2018 Experience Design & Technology Awards This is the…

From Hyundai, to Aperol, to Nestlé, we share what some of the biggest brands have been up to. Need some tips or advice on converting customers or rewriting your org structure? We've got that too!

Nesquik Marketing Manager, Jackie Jimenez, takes us behind the scenes on how its first experiential event came to be and how it all went down.