Topic
Sports Sponsorship
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Profiles & Campaigns
How 10 Sports Sponsorships Tapped Into the College Football Tailgate Scene
How brands have activated across the tailgate scene, from Bud Light’s Backyard Tour to Nike’s Yardrunners activation to e.l.f. Cosmetics’ pink glow-up bar.
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Demand Gen
Sports Sponsorship: Four Tips for Engaging Pickleball Crowds
How to engage fans of the nation’s fastest-growing sport.
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Demand Gen
Brands on Fire: TurboTax Marketing SVP on Courting Student Athletes During March Madness
Our conversation with TurboTax about its March Madness campaign, reaching Gen Z audiences, new market opportunities, and more.
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Agencies
LG’s March Madness ‘Game 4 Good’ Series Elevates Athletes’ Conversations on Mental Health
Our conversation with LG about its Game 4 Good series, the broader “Love the Game” platform and how the brand is tapping new channels to spread the word.
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Engagement
USAA Celebrates 100 Years With Interactive Army-Navy Activation on Game Day
How the USAA engaged fans with experiences during the latest Army-Navy football game.
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Engagement
Coca-Cola’s FIFA World Cup Trophy Tour Travels to 51 Countries for Soccer Fans
Coca-Cola’s FIFA World Cup experiential campaign had a singular focus: bring people together through simple moments of connection—globally.
