Coca-Cola’s FIFA World Cup Trophy Tour Travels to 51 Countries for Soccer Fans

Posted on by Chief Marketer Staff

Coca-Cola’s FIFA World Cup experiential campaign had a singular focus: bring people together through simple moments of connection—globally. And as official sponsor of the tournament since 1978, the beverage brand has had some experience. Ahead of this year’s tourney, which kicked off Sunday, Nov. 20 in Qatar, Coke launched a 51-country tour featuring the World Cup trophy itself, in-person viewings for lucky ticket holders, soccer-themed activations with multiple touchpoints, and much more. Event Marketer has the story.


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.


Call for entries now open

Awards 2023

Click here to view the 2023 Winners


CM 200


Click here to view the 2023 winners!