Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 28, 2018 Chipotle Puts Real Ingredients In The Spotlight Still struggling to recover from a 2015 food-safety crisis, Chipotle is turning the page with a big campaign to win back customers. More… SPONSORED BY: Enter Today! The CM200 Finally, an agency…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 27, 2018 First Data Focuses on Employee Engagement A multichannel content marketing campaign for a large retail customer helped First Data encourage employee use of its Money Network payroll solution. More… SPONSORED BY: Discover the Future of B2B Marketing Get a Clearer Picture…
From burgers to snowmageddon, events and experiential marketing help Boston Magazine create engagement for partners with readers.
The Chicago events set the stage for a multi-city bus tour to promote the new PINK Nation loyalty program and enhanced app.
After a decade of success with its "Love" slogan, Subaru is betting on a new slogan to capture the attention of Gen X.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 14, 2018 Creative Alternatives When Working with Influencers As influencer marketing has modernized so too has the ways in which marketers can capitalize on influencers' powerful draw. More… SPONSORED BY: Enter Today! The CM200 Finally, an agency ranking that goes outside…
Northern Trust’s Chief Strategy and Marketing Officer Kelly Mannard discusses its first and only sports sponsorship deal and the strategy around it.
Successful sponsored events can create a direct relationship with a consumer and leave an indelible imprint, resonating for years.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 7, 2018 How a Small Brand Took Control of a Major PR Crisis When the presidential press secretary was asked to leave a small restaurant, a national dustup hurt tourism there. Learn how a small team—and budget—took charge. More… SPONSORED BY:…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 6, 2018 Disney’s Lessons for Leveraging Data to Build Relationships SAP CMO Kevin Cochrane explains why marketers that want to build long-lasting relationships can take a page from the House of Mouse. More… SPONSORED BY: Your ad words results are not telling the…