Search Results For: experiential marketing
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NOISE MAKERS: Here are 10 shops that perked up ears and sales in ’99
STORE-LEVEL STRATEGISTSBDS Marketing has come a long way since it opened as a field marketing agency in 1984, primarily serving alcohol and tobacco clients.
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Engagement
Retailtainment Today: The `wow’ factor pushes revenues up 5.1 percent.
The endless pursuit of loyal customers – an effort now intensified by the online shopping phenomenon – has retailers sprucing up their stores and giving
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Engagement
What’s In-Store: Tips for avoiding hidden in-store sampling costs.
In-store sampling time and again proves to be an effective marketing tactic for new products, product relaunches, or brand re-enforcement. The impact
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Little Gems: Lang, CMA merger sets new model for small shops.
There’s a new diner at the feeding frenzy of conglomerates gobbling up promotion agencies. This time, mid-sized shops are being served.GEM Group, an Atlanta-based
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Engagement
Top Shelf: Marketing execs rank the best grocers and food companies.
The big are getting better.Major packaged goods companies and retail chains are earning each other’s respect by improving strategy and execution. That’s
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Direct Marketing | Print
Great Adventures: Exotic travel sites serve a growing online market
It’s hard enough booking a trip to Chicago, let alone a mountain-climbing expedition or a trek through a tropical jungle. People need help doing it.So
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Engagement
Clark Zones In: New c-store format plays up brands.
Clark Retail Enterprises, Glen Ellyn, IL, opens its newest convenience store format, Oh! Zone, this month in Normal, IL, with plans to add six stores
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Engagement
The Mall, the Merrier
Pepsi-Cola Co. and Visa USA are shopping around.The two sponsor General Growth Properties’ Cash Back for Schools program in 58 malls. Shoppers turn in
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Engagement
Retail 2000 Survival Tactics
In our last few columns we discussed the realities of the consolidating marketplace and ways to increase clout with retail “partners.” In the not-too-distant
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Engagement
Sample Patter
Cox Target Media, St. Petersburg, FL, formed a new consumer sampling division to develop targeted solo and co-op mailings and handle Internet and direct-mail