Search Results for: experiential marketing

When Jimmy Knowles landed his first job, it was like a scene plucked straight out of a movie.

This week’s hot takes on hot topics in experiential marketing cover giant F1 helmets, Goldfish Retrieval Services and potty-training parties.

Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions and launches. Submit your news here.   Promotions & Hires George P. Johnson experience marketing agency announced the promotion of Fiona Bruder to global chief executive officer. Bruder takes the helm from Chris Meyer who after 12 years of […]

The experiential marketing industry is constantly evolving, but the past five years have been transformative. Despite the new challenges that come with the new territory, agency leaders who joined the annual Agency Forum Panel at the 2025 Experiential Marketing Summit, held in April in Las Vegas, said they are embracing new opportunities—and new capabilities—to meet […]

It’s a long game at Cannes Lions. From preparing advertising and marketing programs for long-term success in the digital era to building out experiential lounges that allow audiences to explore products and services in a low-pressure, no-rush environment, festival attendees are known for soaking in content and experiences in and around la Croisette. For agency […]

For the team at agency Grow, managing talent within the experiential marketing landscape today is about finding people who are “exceptionally versatile.” In fact, it’s a guiding principle of the team’s hiring strategy. By leaning into creative roles and creative problem-solving skill sets, Anna Hogan, vp-accounts and strategy at Grow, says new hires are better […]

Not every agency can say it grew out of a party, but that’s exactly where POPLIFE planted its roots 25 years ago when founder Aramis Lorie created a platform in Miami for emerging artists to perform. The platform took shape into nightlife venues bringing on Jake Jefferson, and soon the team evolved  the mission into […]

Event Marketer’s Rachel Boucher, head of content; Kait Shea, senior editor and manager-digital, and Juanita Chavarro Arias, managing editor, recap and provide commentary on some of the top experiential stories, ideas, and trends of the month. Think: Summer vibes, sponsorship irony, ballroom inspiration, global exhibitions, and more. New episodes drop monthly.   Subscribe to The […]

This week’s hot takes on hot topics in experiential marketing cover Club Furby, Shaq’s Drip Lounge and a National Pink Day pop-up.

Multiple brands once again descended upon the Côte d’Azur for Cannes Lions to entertain marketing, advertising and comms professionals with innovative content and technology activations.