Sponsored by: Today we’re spotlighting some of our most popular conversations of 2024, featuring the business strategies, campaign studies and winning tactics from marketing teams at Meta, Doritos, Morgan Stanley, Pourri and ADT. — META When Meta activated for marketers, brands and creatives during the Cannes Lions International Festival of Creativity in June, it tapped…
1 Engagement Topo Chico's Marketing Director Talks Summer Airstream Partnership and Activations This summer Topo Chico Hard Seltzer partnered with Airstream to deliver an upgraded staycation experience, void of the stresses often caused by planning, packing and traveling to a far-flung destination. READ FULL STORY 2 Acquisition How Brands Can Build Trust and Loyalty Through…
Sponsored by: Topo Chico Hard Seltzer partnered with Airstream this summer to deliver an upgraded staycation experience, void of the stresses often caused by planning, packing and traveling to a far-flung destination. One contest winner will enjoy a three-day, two-night experience at “The Stayman Islands”—i.e. their own backyard, transformed into a vacation destination with sand,…
Michael Barclay, Executive Vice President of Experiential, talks 30 years of Essence Fest, new festival features, community engagement and more.
Brittany Norris, Marketing Director of Hard Seltzers at Molson Coors, discusses the inspiration and marketing strategy behind the activation.
1 Demand Gen 5 Marketing Measurements to Evaluate and Sharpen B2B Brand Messaging Here are measurements, referred to as the SCORE test, for B2B marketers to determine how well your message reaches your audiences, and how likely it is to keep them engaged. READ FULL STORY 2 Acquisition 4 Steps to Optimize Personalized Journeys for…
CM Weekly June 30, 2024 Though celebrating 150 years in operation in 2024, security company ADT continues to evolve and innovate within its category. It’s in the midst of a marketing transformation encompassing technological innovation, new media allocation, customer communications and—most importantly—its go-to-market strategy. Here’s our conversation with DeLu Jackson, Executive Vice President and Chief…
Test It is not just about the imagination and the beauty that creativity fosters—it has real business impact. And what we’re focused on, ultimately, is return on investment to our advertisers. We also want people to be inspired and reconsider 9:16 video as something that is worthy of creation. — Damien Baines, Experiential Lead at…
1 Engagement Brands on Fire: Instagram Experiential Lead on 'Reels Cinema' at Cannes Lions We spoke with Instagram’s experiential marketing lead about the inspiration behind the activation, the film’s themes, the business strategy and more. READ FULL STORY 2 Digital Marketers on Fire: Jerri DeVard, CEO and Founder of the Black Executive CMO Alliance (BECA)…
CM Weekly June 23, 2024 “It is not just about the imagination and the beauty that creativity fosters—it has real business impact. And what we're focused on, ultimately, is return on investment to our advertisers. We also want people to be inspired and reconsider 9:16 video as something that is worthy of creation.” —Damien Baines,…