Search Results for: experiential marketing
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B-to-C Events
Fresh Thinking on Bringing Content Creators into Your Events
At a time when de-influencing has taken hold of social media to reject the inauthenticity of influencer culture and dissuade users from buying viral products, where do marketers stand with influencers? In the events industry, they’re not going anywhere. If anything, their influence is growing. We’ve seen more and more influencers headline pop-ups and shows, […]
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Agencies
Essentials for Creative Briefs That Produce Strong Work
A tight brief with clearly defined objectives is very important to enabling great creative work, according to 82% of clients and 79% of agencies surveyed by the ANA.
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Trade Shows
Q&A: Inside Singapore’s Big, Impactful ‘Little Red Dot’ at Expo 2025 Osaka
Clad in thousands of recycled red disks, Singapore’s Dream Sphere, dubbed the “Little Red Dot,” makes a powerful visual statement at Expo 2025 Osaka, Kansai, Japan, and invites attendees on a multi-sensory journey to enjoy the power of their dreams. Visitors step into a gallery filled with paper cutouts depicting the country’s ever-changing landscape before […]
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B-to-C Events
The Brief: Floating Pigeons and Tea Breaks
This week’s hot takes on hot topics in experiential marketing cover floating pigeons, Tea Breaks and Keep It Canadian Fridges.
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B-to-C Events
Grand Ex 2025: Visa and Imagination Earn the Campaign of the Year with ‘Live at Le Louvre’
The brief was, well, brief: “Get the world talking about Visa.” What ensued was the biggest owned cultural moment in brand history.
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B-to-B Events
Experiential Trend of the Week: Relaxed Connection
From industry offices designed to be more “social,” to tentpoles like Cannes Lions that are changing the game on networking, environments for business connection today are casual, comfortable and creative. And event marketers are digging designs and tactics that deliver on it all. Indeed, the sparkling French Riviera with its chic, laid-back vibe continues to […]
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B-to-B Events
B-to-B Dream Team 2025: Meet Jimmy Knowles
When Jimmy Knowles landed his first job, it was like a scene plucked straight out of a movie.
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B-to-C Events
The Brief: Giant F1 Helmets and Goldfish Retrieval Services
This week’s hot takes on hot topics in experiential marketing cover giant F1 helmets, Goldfish Retrieval Services and potty-training parties.
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Agency Life
Q2: Event Industry People News, Moves and Deals
Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions and launches. Submit your news here. Promotions & Hires George P. Johnson experience marketing agency announced the promotion of Fiona Bruder to global chief executive officer. Bruder takes the helm from Chris Meyer who after 12 years of […]
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Agency Life
Agency Forum at EMS: Leaders Talk Shifts, Chaos, Connection
The experiential marketing industry is constantly evolving, but the past five years have been transformative. Despite the new challenges that come with the new territory, agency leaders who joined the annual Agency Forum Panel at the 2025 Experiential Marketing Summit, held in April in Las Vegas, said they are embracing new opportunities—and new capabilities—to meet […]