Espolòn Tequila Pop-Up Immerses Consumers in Crystal-Clear Waters of Mexico

Posted on by Chief Marketer Staff

For the launch of its new premium product Cristalino, Espolòn Tequila transported attendees to Mexico’s Yucatán Peninsula through an immersive, pop-up activation in New York City’s SoHo neighborhood amid digital water projections, interactive experiences, music performances and more. CM sister pub Event Marketer has the story.

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