Rather than just bugging them for donations, Arizona State is using a loyalty app to connect with alumni.

Carnival Cruise Line VP Partnerships Scott Becher prefers to engage with partners that would like to reach his guests as much as he’d like to reach theirs.

As more and more brands consider launching paid membership loyalty programs, the real question comes down to the program’s value proposition to consumers.

While customers struggle on the front end to get a great customer experience, on the back end there isn't enough CX support.

On May 14, the brand will begin posting clues on Twitter and the hunt will begin.

For any retailer still struggling with siloed systems and data, achieving unified commerce can feel like a tall order.

If you’re looking for a multichannel lift, consider adding direct mail to your marketing mix. Here's 7 tips to get you started.

CM Weekly September 8, 2019 September can be a fresh start for many people. A new class or school gives students a chance to reinvent themselves. This week, we look at some innovative ideas and campaigns that can inspire your brand. Top of the list for inspiration is this year’s newly announced PRO Awards finalists.…

IMAX got laser targeted with its social media platform strategy focusing on just Instagram stories to drive unprecedented growth in followers.

Partner Content by: Southeastern University Online Type: Article Major advertisers are purchasing fewer and fewer broadcast radio ads, but that doesn’t mean audio programming is fading from the culture. Podcasts — radio’s younger, on-demand sibling — are swiftly gaining popularity with many of the demographics that marketers desire most. Why are podcasts so popular? For…