Buyers in the 21st century are knowledgeable and independent. Online, in-store and through mobile, these buyers are shopping from vendors around the world, 24/7, 365. Knowing your buyers and how they make their decisions allows you to create content that moves them through their journey.
As Independence Day approaches, many brands are flying the red, white and blue. How does your company express patriotism with brand values?
In advance of the new song, “You Need to Calm Down,” she had teased that it would include “political undertones.” The anti-homophobia message was loud and clear.
CM Weekly June 23, 2019 Who do you trust? This week, we’re talking about what inspires brand confidence, loyalty and purchases. You’ve probably seen the UL insignia on products, and you know it’s a sign of quality. But do you really know what UL does? CMO Kathy Seegebrecht recently sat down to share the story…
Think a bulldozer is an analytical, emotion free purchase? Think again, says Victoria Morrissey of Caterpillar. Emotion—and risk—play a huge role in B2B.
UNO CMO Sam Mancuso shares the way he and his team drove big results by strengthening its value platform with fun promotions and partnerships.
Millennial B2B buyers are more influenced by sustainability and after-sales support rather than price and quality, according to a new report.
For brands that want to differentiate themselves from their competitors, brand ambassador programs can be a highly effective marketing strategy.
Optimizing customer experiences in a way that establishes loyalty can be hard work and requires brands to truly understand their audience.
CM Weekly May 26, 2019 It’s Memorial Day Weekend, so let the summer fun begin! Is a cruise part of your vacation plans? If so, Carnival Cruise Lines is working overtime to make sure one of their ships is your destination. VP of partnerships Scott Becher—who has helped the brand create innovative team-ups with everyone…