The best brands define their voices early and execute it in everything they do. Read about 4 excellent examples to learn from in UWA Online’s article “Brand Voice Examples For Creative Marketers”.

Successful branded pop-up shops take careful planning. Use these tips to create experiences that bolster brand loyalty and engage consumers digitally.

CM Weekly for the week of April 21, 2019 Let’s get right into it: Influencer marketing is a tantalizing option for most marketers, but with its popularity on the rise and more than 320 new influencer platforms and agencies in the market just this year alone, marketers have to do extra due diligence on who…

Senior Brand Manager Lauren Longenecker takes us inside Stoli Vodka's decades long strategy to authentically, not only market to LGBTQ people, but to earn their loyalty and trust.

Conversations around inclusivity and diversity has had a major impact on marketers, not only on how they connect with the LGBTQ community, but internally on how they treat LGBTQ employees.

CMO Shannon Keller plans to move True Food Kitchen forward through strategic brand initiatives, partnerships, events and innovative programs.

Mountain Dew is joining the throngs of “Game of Thrones” fans leading up to the final season of the TV saga, which begins April 14, with a stunt to match the quest for the Iron Throne.

Domino's, T-Mobile and Jet.com are among a small handful of companies that have implemented a marketing strategy offering stock to their customers.

CM Weekly April 6, 2019 This week we are tipping our hats to the risk takers. Risk takers often reap big rewards and this week, Mountain Dew won big with a “Game of Thrones” packaging stunt that leveraged seemingly blank cans with clever messages tied to the show. Read on for what made the reveal…

Brand activation marketers have always busted boundaries. Show us what you've got—and take home a 2019 PRO Award.