Search Results for: data

Search engine optimization (SEO) is accomplished through a variety of factors but perhaps one of the most important is backlinks. 

Celebrity Cruises dug deep to develop emails truly unique to each loyalty member.
As a result, it sailed off into a very impressive return on its investment.

With the emergence of digital marketing platforms, too many marketers are evaluating their event marketing campaigns through marketing performance indicators like views or clicks, rather than business metrics.

Think sales enablement is the sales manager’s job and not marketing’s responsibility? Wrong.

From deep learning in the form of neural networks and image identification to machine learning and optimization algorithms, there is a lot AI offers marketers.

Social listening around bathroom and custodial topics is helping Georgia-Pacific Pro connect with customers.

Integrating numerous legacy platforms helped UL boost marketing performance and raise the profile of the department as a revenue generator.

It doesn’t matter if someone is buying one iPhone for themselves or spending hundreds of thousands of dollars on a martech stack: People buy from other people.

Online personalization faces several challenges, including privacy concerns. Here’s 5 ideas for avoiding the creepiness factor.

A video marketing strategy has helped construction software provider HCSS increase engagement and shorten sales cycles.