To get the full picture, your marketing and analytics teams may have to manually collect and integrate customer data using a number of tools.

Lists featured this week include Nueske's and Peaceful Valley Farm & Garden Supplies.

Effectively using both known and anonymous data gives marketers an edge to guide customer desires and build loyalty. Learn more in a free webinar March 9.

Marketing isn’t made easier just because the digital age has created more ad platforms. In fact, all of these opportunities make marketing more complicated.

True personalization is a tall order, especially when you consider the fact that brands’ audiences largely consist of anonymous users.

bile technology has transformed reward programs from sluggish endeavors into powerful tools that can help businesses enhance marketing & increase sales.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 9, 2016 How a Brand Can Recover From Inauthenticity Authenticity isn’t about telling people what they want to hear; it’s about being honest. But that still leaves open the bigger question: What defines inauthenticity? More… SPONSORED BY: Reach Hi-Level Execs & Managers w/ Peerless Media Contact…

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 8, 2016 Making the Most of Known & Anonymous Customer Data Effectively using both known and anonymous data gives marketers an edge to guide customer desires and build loyalty. Learn more in a free webinar March…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 4, 2016 Billboards Tap Mobiles to Track Behavior That billboard you just motored by may be doing more than just informing you—Clear Channel Outdoor is tapping into mobiles to track behavior as people pass by. More……

Here’s what brands should know when it comes to relevant technologies and building strong but flexible loyalty programs.