Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 28, 2016 Accurate Reporting Still a B2B Lead Nurturing Challenge Andrew Moravick of Aberdeen shares why accurate reporting—and having the right tech in place to make that happen—is among the top concerns for B2B marketers trying…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 24, 2016 Past Unilever Campaigns Drove Move to End Stereotyping Women A look back at six Unilever brands and their campaigns makes its clear why Unilever said it would end stereotyping women in its marketing. More……
Earning engagement in today's noisy and ad-adverse climate requires marketers to draw up a different game plan — and a modernized set of metrics to go along with it.
Andrew Moravick of Aberdeen shares why accurate reporting is among the top concerns for B2B marketers trying to quantify the success of their lead nurturing.
B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 23, 2016 The Challenges of B2B Email Engagement Engaging increasingly mobile prospects is a major challenge for B2B email marketers, says Wilde's Nancy Harhut, who will be a featured speaker at B2B LeadsCon. More… SPONSORED BY: Get…
Companies turn to video-based learning as an alternative to in-person management trainings. However, in the world of limited time and short attention spans, video has some serious drawbacks.
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 21, 2016 Octagon Takes Top Honors at 2016 PROMONext & PRO Awards Gala Big wins for agencies and their campaign work and top brand speakers headlined the 2016 PROMONext & The PRO Awards Gala.View the case studies,…
Marketers became unduly obsessed with the idea that “going viral” was the cure to all marketing ailments. But since then, interest has waned.
I’ve always wanted to go to the Cannes Lions International Festival of Creativity, which begins Saturday, but I haven’t made it there yet: too busy, this conflict or that conflict. It’s a chance to see some of the best marketing and advertising creative work from across the globe in 24 categories. Is also a chance…