Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 17, 2016 Octagon Takes Top Honors at 2016 PROMONext & PRO Awards Gala Big wins for agencies and their campaign work and top brand speakers headlined the 2016 PROMONext & The PRO Awards Gala. More… …
One of the biggest challenges brands and agencies face today remains around marketing attribution; VoIP can help.
Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 16, 2016 Live From PROMONext: Heineken is the Beer of Cities A campaign designed to position Heineken as the “Beer of Cities” helped the company improve brand consideration among Millennials, create social buzz and most importantly, increase the volume of beer sold. More… SPONSORED BY: Results…
Join us on Tuesday, June 21 at 1 pm ET/10 am PT for “The Future of Marketing: Seizing the Customer Experience,” a free live webinar.
When Bruce Springsteen sang, “I just want someone to talk to – and a little of that human touch” he wasn’t talking about marketing automation, but he might as well have been.
Should you create a custom sales app or buy off-the-shelf? Here’s 3 steps to help make mobile a real business advantage for your sales team.
The ongoing challenge is resisting the urge to collect and analyze everything we can get our hands on. Here's 4 tips to efficiently gain insights from data.
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 14, 2016 What Springsteen Knew About Marketing Automation When Bruce Springsteen sang, “I just want someone to talk to – and a little of that human touch” he wasn’t talking about marketing automation, but he might…
Marty St. George discusses the scary move to branded fares, how its new Mint service caught on with very little advertising and other marketing stuff.
Knowing the best way to classify and build a structure to successfully use data in marketing is essential. Where do you begin?