Here are four steps B2B content marketers can take to start better aligning their marketing and sales content initiatives.

The key to creating the best customer journey is data. Data needs to reflect more than just past purchase or click behavior. It needs to provide context.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 8, 2016 Influencer Marketing Benefits, Challenges, Facts: Infographic This infographic about influencer marketing covers the importance of the tactic to businesses, the benefits, challenges and other information. More…   SPONSORED BY: Digital Directive Why synergy between…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 7, 2016 How Salesforce is Winning Nine-Figure Deals Read how Salesforce is using strategic relationships with c-suite leaders to increase engagement and sales. More… SPONSORED BY: Diverse Universe, Targeted Prospects For more info contact: Danielle Zaborski Accurate…

Publicis' investments in startups is starting to pay off.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 1, 2016 3 Key Content Experience Elements to Drive Business Goals To measure content ROI effectively, marketers must incorporate opportunities for measurement using content experience elements at the point of creation. More…   SPONSORED BY: Natural Selection…

To measure content ROI effectively, marketers must incorporate opportunities for measurement using content experience elements at the point of creation.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 1, 2016 5 Key Takeaways for CMOs from Cannes Takeaways for CMOs from Cannes offer insights into what some of the world's top marketers have on their minds. More…   SPONSORED BY: SunGard Availability Services –…

As Brexit adds another level of uncertainty for the economy, navigating uncertain times can be a challenge for any company. Three execs share lessons.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 29, 2016 How Branded Entertainment Can Save Advertising As traditional ad inventory is squeezed out of existence, advertisers need to stop thinking about interrupting and start thinking about providing desirable content. Integrating brands into movies and TV programming is one entertaining option. More… SPONSORED BY: Reach…