Search Results for: content marketing

An interactive gift guide is the latest innovation in American Eagle Outfitters’ Facebook Messenger campaign to use bots to engage customers via social media.

With eyeballs moving from linear TV to social video, the advertising budgets are moving there, too – but many marketers are, frankly, doing it all wrong. Here are the five biggest mistakes marketers are making with social video today.

By focusing on improving the way people interact with your website, you’ll be able to
deliver a better user experience, increase website traffic and grow your business.

Webinars are fantastic tools to generate leads and drive pipeline, if you have the right processes in place to drive registration and engage attendees before, during and after your event.

Tips to determine the best platform for a specific
influencer’s social video content

In a candid, wide-ranging interview, Brian Seewald, VP digital at DSW, talks about how
he is shaping marketing to meet the needs and expectations of today’s changing retail environs.

Content marketing is a key discipline in today’s digital marketing. To master all of these challenges, marketing needs to reorganize itself. It needs technology, organization, oversight and control systems.

A branding platform centered on the theme of creating an “Architecture of Hope” has helped drive revenue and power Medidata’s first advertising campaign.

Think sales enablement is the sales manager’s job and not marketing’s responsibility? Wrong.

Here’s a quick down and dirty plan for marketing to Millennials on social media, websites, email and with paid ads.