3 Ways to Feed the Relentless Content Creation Beast
If content creation becomes more about churning through the process than collaborating on the creative, the final product suffers and audiences disengage.
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Chief Promo Marketer 9/27/16
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 27, 2016 3 Ways to Feed the Relentless Content Creation Beast If content creation becomes more about churning through the process than collaborating on the creative, the final product suffers and audiences disengage. More… SPONSORED BY:…
A Guide to Success With Influencer Marketing
New audiences and instant trust are among the benefits of influencer marketing.
Goodbye Marketing Funnel, Hello Mobile Engagement Loop
The mobile engagement loop includes 4 stages where brands encourage customers to opt in, build trust by personalizing content and create loyal advocates.
Reshaping the B2B Buyer Experience
When did lead generation become so clinical? Where’s the human touch in all of this—and what is the impact on the B2B buyer experience?
Why B2B Buying Decisions are Personal
Whether we want to admit it or not, our B2B buying decisions have an association with our personal desires. The reasons we choose one option over another tie back to personal needs and consequences.
CM This Week 9-23-16
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 23, 2016 Want More Referrals? Listen to Your Clients Here are five key ways to leverage feedback from your clients to acquire new business. More… SPONSORED BY: Learn new things. Be inspired. And, get motivated…
Boosting Brand Awareness with SnapChat
How can your business successfully market on Snapchat, an app without conversion tracking or marketing attribution?
Understanding Churn: Why Do Customers Unsubscribe?
While the reasons for churning are as diverse and complex as each individual, knowing why it happens, and when it’s most likely to, can cut your churn rate down significantly.
Chief Direct Marketer 9/21/16
Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 21, 2016 Boosting Brand Awareness with SnapChat How can your business successfully market on Snapchat, an app without conversion tracking or marketing attribution? The answer lies in developing a marketing strategy utilizing the app’s various features to boost brand association and awareness. More… SPONSORED BY: Fabricated &…