The power of change, building a strong bond with your CEO and why mom was right were some of the key lessons CMOs took away from last month's B2B LeadsCon.

To make a successful piece of social media content you need to accomplish just three simple, interrelated objectives.

Legendary Pictures, IBM and many other brands will be discussing the way data and technology are influencing customer experiences at FutureM in Boston this week.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 20, 2016 4 Reasons to Make Personalized Marketing Analytical The trick to personalized marketing is figuring out what message to send and when. For that, you need advanced analytics to predict customer-buying interests and inclinations. The…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 16, 2016 What you Need to Know about Pay Your Selfie? For brands, Pay Your Selfie lets them monetize selfies in an everyday way. Here's what you need to know.  More…   SPONSORED BY: Arby’s “The…

There are different account based marketing (ABM) models that apply based a company’s customer base and needs.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 15, 2016 One Size Doesn’t Fit All in Account Based Marketing  There are different account based marketing models that apply based a company’s customer base and needs, according to SiriusDecisions Bob Peterson. More… SPONSORED BY: Meetings &…

Companies that are truly ABM-focused will need marketers focused not on lead generation but on creating content geared to specific target accounts.

Needless to say, launching an ABM program doesn’t happen overnight. Here’s four steps to make ABM an integral part of your daily operations.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 9, 2016 Underwear as Outerwear: Has Victoria’s Secret Gone too Far? Victoria’s Secret is drawing the ire of some as its new ad campaign shows women wearing its lingerie out on the streets as clothing. More……