B2B Sales
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Data & Analytics
McKinsey & Company Report: Omnichannel Is the Way Forward for B2B
If your B2B organization hasn’t hired “hybrid” sales reps yet, it probably will be doing so soon—or risk falling behind the competition.
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Acquisition
Content Consumption and Production Trends for B2B Marketers
Content consumption and production trends for B2B marketers to consider.
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Data & Analytics
Why Sales Enablement Matters to Marketers
Think sales enablement is the sales manager’s job and not marketing’s responsibility? Wrong.
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Acquisition
5 Ways Marketing Can Support Sales
How can marketing create more content that supports c-suite engagement and boosts sales? Here’s five tips.
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Agencies
B2B Sales and Marketing Alignment Improving: Survey
Alignment between B2B sales and marketing teams is improving, increasing the opportunities for account based marketing, according to a new survey from Televerde.
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Agencies
Be Informed to Connect with B2B Buyers: Forrester
To the surprise of no one, more than ever, B2B buyers want to do their own research, and increasingly, online ordering. For B2B sales reps, this means an ever-rising risk of displacement.
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Agencies
Taking Ownership of the Customer Journey to Improve B2B Sales
Many B2B firms struggle with today’s content-heavy sales process. Only 27% of the leads marketers send to sales teams are qualified; 79% don’t convert.
