Many businesses are unknowingly looking at marketing video through legacy lenses—and conflating metrics, KPIs and ROI as a result.

Halloween isn't scary for marketers that get clever about connecting their brand to the holiday.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 7, 2016 Uber and Hershey Make Halloween Marketing Magic Halloween isn't scary for marketers that get clever about connecting their brand to the holiday. Learn how Uber and Hershey's partnership was a treat for both brands. …

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 5, 2016 DD Perks Teams Dunkin’ Donuts and New England Patriots Connecting football fans with the DD Perks loyalty program has benefitted both Dunkin’ Donuts and the New England Patriots. More… SPONSORED BY: Your Direct Marketing Solution | UBM Life Sciences Contact: Danielle Zaborski 914.368.1090 Millennials…

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 4, 2016 Boosting Brand Awareness with SnapChat How can your business successfully market on Snapchat, an app without conversion tracking or marketing attribution? More… SPONSORED BY: Video: Pain Points of Digital Marketing Wharton’s David Bell discusses…

Here are some ideas to put into practice to make a better business case for video.

There are four key elements to consider when developing your content promotion plan.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 30, 2016 Gatorade, GE, NBC: What Marketers Need to Know About Gen Z Top marketers shared the strategies needed in marketing to Gen Z, comprising 23 million Americans.  More…   SPONSORED BY: Learn new things. Be…

McDonald’s CMO Deborah Wahl was onstage at Advertising Week this week with DDB CEO Wendy Clark who led the 16-week pitch—and won—McD’s business.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 29, 2016 5 Lessons Learned at B2B LeadsCon The power of change, building a strong bond with your CEO and why mom was right were some of the key lessons CMOs took away from last month's B2B…