Influencer marketing will become a core component of many marketing strategies this holiday season, much more goes into crafting an effective program than simply incorporating influencers.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 4, 2016 The 2017 PROMO & B2B Top Shops Listings are Here! Tops Shops is a searchable database for brand marketers, marketing agencies and others looking for expert agencies skilled in numerous services. More…   SPONSORED…

Here are seven creative content marketing strategies that have proven to work in digital.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 2, 2016 Website Performance Anxiety—How Does Your User Experience Stack Up? The marketer’s role has changed significantly in recent years, due largely to the demands of digital business. A decade ago, the idea of marketing teams needing to be overly concerned with IT would have seemed…

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 1, 2016 Charting the Changing Customer Journey: Q&A  Chief Marketer talked with Wharton School Professor David Bell about the challenges digital marketers face when it comes to choosing the right tech to engage consumers in today's…

Webinars as a marketing tool can catch B2B prospects and customers during that all-important decision-making process to drive leads and seal the deal.

The marketer’s role has changed significantly in recent years, due largely to the demands of digital business. A decade ago, the idea of marketing teams needing to be overly concerned with IT would have seemed ridiculous. Today, this is the new reality.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 28, 2016 Nescafé “Mug Chain” Engages 15 Million So how did Nescafé drive 15 million to participate in its #GoodMorningWorld stunt on social media? More…   SPONSORED BY: Charting the Changing Customer Journey Download this special…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 27, 2016 Putting B2B Content Marketing into Context Creating connective pathways and creating context can help amplify the power of your B2B content marketing strategies, says Ardath Albee. More… SPONSORED BY: Add New Customers with SkillPath Contact…

If you’re wondering what is the best time to post on social those wonderful marketing tweets and other social content you’ve been working on, this report is for you. TrackMaven tracked millions of social posts from more than 17,000 brands across the globe to understand what the best time and day are to post. Here…